Brand Building From Scratch
Overview
The course covers essential aspects of brand building, digital marketing and retention marketing strategies. Topics include market research, crafting user personas, competitor analysis, brand mission formulation and the importance of brand building.
Learn about retention marketing techniques such as cohort analysis, personalised communication and multichannel engagement. The course places a spotlight on the art of brand storytelling and the significance of a memorable brand name, providing a refined and comprehensive guide to empower businesses in crafting successful and enduring brands.
- How to do market research make user personas and understand the importance of brand building.
- How to do competition analysis and create content marketing strategies while building a brand.
- How to do cohort analysis, and create personalised communication and engagement across channels for effective retention.
- How to create a brand story, choose memorable brand names and provide examples from renowned brands.
Pass Percentage