- 16 Jul, 2024
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7 Key Strategies for eCommerce Mastery: Achieve Online Business Success
Ensuring the success of your eCommerce business goes beyond having quality products. It involves a strategic approach to reaching a wider audience, selling the products, boosting brand identity, and attaining growth. Gaining eCommerce mastery encompasses understanding the various aspects of online business operations.
With an annual growth rate of 11.45%, India’s eCommerce sector is projected to reach INR 7,591.94 billion by 2029. This indicates a bright future for online business.
This blog explores key strategies for driving your eCommerce business to success. It lists actionable tactics designed to help you attract more visitors, increase conversions, and boost sales.
How eCommerce businesses can achieve success online?
To achieve eCommerce success, your businesses must implement several key strategies. Let’s look at some of the most common and effective ones.
1. Optimise your website for search engines
If you’re running an eCommerce business, it is essential to generate more website traffic, attract more leads, and convert more prospects. Optimising your website for search engines will help you rank higher in SERPs (Search Engine Results Pages). It will help your potential customers find your business when they search for keywords related to your business. However, you can achieve this feat only when you focus on creating high-quality and compelling content. Your potential customers should not only be interested in reading your page but also in sharing it across channels.
The internet is flooded with content. If you want to grab your audience’s attention, you have to think out of the box. You can gather insight from market research and data analysis. Analyse what your competitors are doing and how you can tweak your previous content marketing strategies to drive maximum results. Create unique content, experiment with different formats (especially videos), and tailor your content marketing strategies to meet your business’s and customer’s requirements. Creating unique, helpful, and valuable content can also help you earn quality backlinks from high-authority website.
2. Make your website mobile-friendly
In India, 82.2% of web traffic comes from mobile phones, and 74% of users come back to a website that is mobile-friendly. The success of your eCommerce business relies heavily on whether your website is mobile-friendly or not. You should design your online site keeping your users in mind. Your website should have a layout that easily adapts to different screen sizes, with simple navigation, easy-to-read fonts, and clear CTAs (Call to Action).
A mobile-friendly eCommerce website can help you deliver a seamless shopping experience to your customers. If you’re wondering where to start, you can consider running Google’s Mobile-Friendly Test. You can also create a progressive web application (PWA) for your eCommerce store. With 60% fewer security issues, 70% of users prefer PWAs over native mobile apps since they offer ease of installation. The PWA market is also expected to reach $10.44 billion by 2027. Make sure your eCommerce website has a responsive design to improve customer experience, increase conversions and reduce bounce rates.
3. Simplify the checkout process
The checkout is the final and most important part of your customer’s buying journey. Your goal is to not let your clients worry too much about the payment process. Well, if they do, they may end up not buying your product at all. Eventually, you should aim to create the ultimate checkout experience for your customers. You should offer them an easy, quick, and secure payment method to complete their purchase.
You can also allow your customers to make payments as guest users and implement features like auto-filling of billing and shipping details to speed up the process.
4. Use high-quality images and product descriptions
When you use high-quality images with compelling product descriptions, you can create an engaging online shopping experience for your customers. High-resolution and professional images of your products can help consumers visualise them. So, why is this necessary? It increases customer trust in your products and raises conversions. Make sure you take pictures in bright lighting to bring out the best features of your products. If you want to further enhance the appeal of the items, try clicking pictures from multiple angles.
Did you know 75% of online shoppers rely on product photos to decide whether they should make a purchase?
Your product descriptions should be informative. However, if you overdo it, you may bore your customers with lengthy details. Product descriptions should only highlight an item’s key features and benefits. With images and details, your goal is to build trust and reduce any uncertainties your customers may have.
5. Offer multiple payment options
You’ve simplified the checkout process. What if one payment option doesn’t do the trick? Offer multiple methods to your customers to complete their transactions. Providing different payment options can help you cater to a broader customer base. The more payment methods you offer, the easier it becomes to purchase from your online store. The more effortless it becomes to purchase from your eCommerce store, the more sales you’ll record. In the end, multiple payment options are a great way to reduce cart abandonment rates and increase conversions. You may lose 9% of online customers if their preferred transaction methods aren’t available.
Offering multiple payment options will help you reduce friction in the buying process. You should start by researching your target audience. It will help you understand their preferred payment methods. You can include options like debit & credit cards, digital wallets, and local payment options in your target market. Alternatively, you can also allow your customers to ‘buy now, pay later’ (BNPL). It will help you appeal to customers with limited funds but urgent requirements.
As of 2022, an estimated 360 million people are using BNPL services worldwide. These users are expected to rise more than double in the next five years, with an increase of almost 157%. There will be almost 900 million BNPL users by 2027.
6. Provide excellent customer service
Offering excellent customer support service is essential when you launch your eCommerce business. You should professionally and quickly reply to all their queries and criticisms. When you offer your customers a great shopping experience, they’re highly likely to praise your company’s professionalism. You can offer timely and reliable customer service via different channels, including emails, live chats, etc. You can personalise customer experience by tailoring interactions to enhance consumer satisfaction and experience.
Your customer support services shouldn’t end when your buyers complete the purchase. Your post-purchase customer service should be as reliable as before and during the shopping. An easy and clear returns and refund policy should also be a part of that. The quality of your customer support service will depend on whether you gain your customers’ loyalty and trust.
7. Leverage social media and influencer marketing
Leverage the power of social media platforms to promote your eCommerce business. You can use different channels, including Instagram, Facebook, TikTok, etc., to reach your potential customers. Establish a strong online presence, especially where your target audience is most active. It will help your business develop brand recognition, generate leads, drive website traffic, and increase sales.
Partnering with influencers in your niche is also a great way to grow your eCommerce business. You should find key influencers in your industry. Their audience should very closely align with your target customers. You can find them on social media platforms, or you can also use dedicated influencer marketing platforms specifically designed for this purpose. Shortlist a few influencers and then contact them with a proposal. The plan should clearly explain what you want them to do and achieve for your eCommerce business. Make sure the proposal outlines deliverable requirements, deadlines, and payment modes and timelines. Influencer marketing can help you achieve more than just conversions. It can help you build brand awareness and engage your customers online.
Conclusion
Implementing the right eCommerce strategies can help your online venture achieve growth. Several elements work together in an effective business strategy to draw in visitors, turn them into buyers, and cultivate enduring connections. To be competitive in the quickly changing eCommerce market, constant testing, monitoring, and improvement of the business tactics are essential. These efforts will not only enhance your visibility in search engines but also drive sustained organic growth and success.